TRYP.COM Campaign
How does a new AI-powered travel platform become a relevant brand for a generation that travels differently – more spontaneously, independently, and digitally?
The campaign’s creative guiding idea breaks with the clichés of the travel industry. Instead of idealised destinations, it tells authentic snapshots – real moments that celebrate being on the move rather than the arrival. Filmed in and around Lisbon, shot analog on 16 mm, the visuals stay as close as possible to the visual language of the target audience.
The new claim, “Your AI for travel,” redefines artificial intelligence not as cold technology, but as empathy written in code – a tool that understands what truly drives young people today: experiencing instead of planning.
With its first international brand campaign, tryp.com becomes the voice of a generation navigating its own path between the digital world and real-life experiences.
“To all of you
who never plan too far ahead,
who have plenty of time
but don’t want to waste a second
who are glued to your phones
but really want to see the world,
who always know exactly what you don’t want,
but never what you do,
Be who you are! ”
