StayFriends is an online platform that helps people reconnect with former school friends. In the TV campaign “Real Friends. Then and Now,” which we developed, real-life friends who found each other again share their personal stories.

Alongside the emotional films featuring short interview moments, the campaign visually plays with the contrast between original old photographs and their present-day recreations. This boost of nostalgia encourages viewers to take another look at their own photo albums — and to reconnect with old friends, of course on StayFriends.