In a market where brands and products are barely distinguishable, relying on rational benefits alone is no longer enough. Attention goes to those who create a clear, strong idea that stays in people’s minds.

For the new and used car platform pkw.de, we achieved exactly that. Drawing from one of the world’s most famous musical earworms – Beethoven’s Fifth Symphony – we created a distinctive sound logo that perfectly aligns with the brand name:

The short, humorous spots each conclude with the loudly sung jingle, backed by a full orchestra. It’s instantly catchy – and stays with you.